Our Promise

We really do care about customer satisfaction.

It’s not just a gimmick. It’s not just a slogan. It’s not just something we say to appease people.

President and Owner Dan Ratcliff cares passionately about providing excellent customer service. And his mission is reflected in every employee he hires and every installer he utilizes. And the result of these efforts are evident in the awards and recognitions and the testimonials of our customers.

Flooring Direct has won the Angie’s List Super Service Award from 2010 – 2016. We’re a Greystar Preferred National Partner and a member in good standing of the Apartment Association of Greater Dallas and Tarrant County.

Flooring Direct continues to uphold the high standards for excellent quality and unsurpassed integrity established by our founder, Carrol Johns, in 1988.

Coupled with low prices and huge selection, we aim to do more than just beat our competition. Our process is designed to make shopping for flooring and installing flooring enjoyable, easy and stress-free.

We bring the store to you. Our design consultants are hand-picked, the best in the business, with extensive product knowledge, installation history and the very best access to vendors and inventory.

We stand behind our work 100%. If there is ever a problem we make it right. Our flooring installers are experienced, courteous and easy to speak with. Our flooring installers treat your property with personal care and when they are finished they clean up completely.

If you have heard the all too common horror stories of people giving down payments to flooring contractors never to be heard from again, then look no farther. If you have a friend or a loved one who has had a less than ecstatic experience with shoddy installers or mediocre flooring jobs, then rest assured you won’t have this experience with Flooring Direct.

Customers from all over Dallas Fort Worth have relied on Flooring Direct since 1988 for the highest quality in flooring and installation. When you do business with Flooring Direct you get it all: great pricing, tremendous selection, easy process, personal convenience, on-time installation and the peace of mind of your satisfaction guaranteed.

We make it easy. We make it fun. We make it happen.

Contact Flooring Direct today by email or phone from the DFW area at 214-390-0850, from anywhere 888-466-4500.